All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Wellness Ingredient Index

Beauty Amplified

Celebrating beauty through every lens. Meet creators, trailblazers, and changemakers redefining the industry.

All
Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.

Beauty Amplified

58 Women-Founded Beauty Brands We Can’t Stop Recommending

15 min read

Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.

Beauty Amplified

Hye Young Kim Is Rewriting What Modern Skincare Can Be

5 min read

Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.

Beauty Amplified

Celebrating Black Beauty, Creativity, and Culture—This Month and Always

3 min read

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

More Beauty Amplified Reads

Julissa Prado at WWD LA Beauty Forum at The Maybourne Beverly Hills on October 06, 2025 in Beverly Hills, California.Julissa Prado at WWD LA Beauty Forum at The Maybourne Beverly Hills on October 06, 2025 in Beverly Hills, California.

Beauty Amplified

For Julissa Prado, Her Curls Were Just the Beginning

4 min read

Jennifer Yen studio portrait inside colorful frame with YENSA BEAUTY productsJennifer Yen studio portrait inside colorful frame with YENSA BEAUTY products

Beauty Amplified

Jennifer Yen Shares Her Top 5 Tips to Becoming a Beauty Trailblazer

Collage featuring three Latinx beauty founders and creators against a colorful floral background, celebrating Hispanic Heritage Month and the impact of Latinx-led beauty brands and innovation.Collage featuring three Latinx beauty founders and creators against a colorful floral background, celebrating Hispanic Heritage Month and the impact of Latinx-led beauty brands and innovation.

Beauty Amplified

The Latinx Beauty Brands Everyone Should Know About

8 min read

Beauty Amplified

The Pride Makeup Looks We Can’t Stop Screenshotting

8 min read

Collage spotlighting LGBTQ+ beauty founders and creators, celebrating influential voices shaping the beauty industry through artistry, innovation, and inclusive self-expression.Collage spotlighting LGBTQ+ beauty founders and creators, celebrating influential voices shaping the beauty industry through artistry, innovation, and inclusive self-expression.

Beauty Amplified

Meet the LGBTQ+ Founded Brands Shaping the Future of Beauty

14 min read

3 headshots of Asian beauty brand founders3 headshots of Asian beauty brand founders

Beauty Amplified

The AAPI-Owned Beauty Brands Defining the Industry Right Now

6 min read

Portrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty visionPortrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty vision

Beauty Amplified

Amy Liu Didn’t Want Safe Beauty to Be Boring—So She Changed It

5 min read

Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.

Beauty Amplified

58 Women-Founded Beauty Brands We Can’t Stop Recommending

15 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY