Get Golden: August’s Beauty Vibe Is All About Warmth, Wearability, and the Glow That Lasts



Maddie Aberman


August is a month of in-betweens. It’s not quite the end of summer, not quite back to your regularly scheduled routine, but it is full of slow moments, sun-kissed skin, and the urge to refresh your look without reinventing your whole vibe.
This month at IPSY, we’re leaning into Get Golden—a theme that’s as much about grounding yourself as it is glowing up. It’s about the bronzed, burnished beauty looks that carry you from beach days to desk days. The skincare rituals that prep your glow for the next season. The “back-to” routines that don’t feel like a drag but a reset—one swipe of lip oil, blurring primer, or creamy bronzer at a time.
Because real radiance doesn’t fade with the season. You just shift how you wear it.

It's about glam time you treated yourself.
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Reset Your Routine Without Losing the Summer Vibe
It’s in the way a sunburn blush flush adds a little extra warmth to your cheeks—even if your most recent sun exposure was opening your laptop near a window. It’s in embracing what makes your skin unique, whether that’s learning how to make the most of your freckles, layering on anti-pollution skincare to shield your glow, or swapping in a moisturizing hair mask to help strands recover from chlorine, UV, and heat styling.
And for those feeling the gravitational pull of fall already (hello, PSL girlies), there’s no need to rush. We’ve got fall skincare tips and exfoliating toner picks that help you ease in without going full pumpkin-spice mode (yet!).

The Makeup Edit That Goes From Beach to Busy
Makeup-wise, this month’s energy is bronzed, blurred, and effortlessly bold. We’re loving bronzer formulas that warm the skin without looking orange, lip contour tricks that enhance with just a flick of liner, and blurring primers that make skin look airbrushed without any filters. Need a throwback moment? We’re also feeling the comeback of Y2K beauty—shiny lips, icy lids, and baby braids included.
And whether you're heading back to school, work, or just real life, our back-to-school beauty guide has everything to help you hit refresh (without trying too hard). Think: lip oils that keep lips hydrated between classes, skincare acids that gently resurface summer complexions, and beauty picks that fit in your bag and your schedule. Plus, if you’re in the gifting mood, you can now gift an IPSY subscription—a perfect pick-me-up for students, friends, or even future-you.
So whatever this next chapter looks like, ease into it with beauty that feels good now and later. You’ve got the glow. This month, we’re just helping you Get Golden.
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