January 2025’s Glam Bag Design Is Quiet Luxury at Its Finest

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By Dotty Liao
Published on October 15, 20244 min read
Model with long blonde wavy hair holding the blue envelope-shaped January 2025 IPSY Glam Bag and sitting in front of a drapey white backdrop
Model with long blonde wavy hair holding the blue envelope-shaped January 2025 IPSY Glam Bag and sitting in front of a drapey white backdrop

It’s 2025, and we’re leaving behind whatever no longer serves our best selves. This year is all about wiping the slate clean of whatever keeps us from showing our true beauty. If you’re not amping up your goddess energy, it’s about glam time you do. 

And don’t worry, IPSY’s starting off the new year bright with a fresh batch of elevated essentials (and we’re not just talking about the Glam Bag products, which are AH. MAY. ZING.). No Glam Bag is complete without the bag itself, and January’s design is the perfect pouch in which to store all your winter beauty wonders. IPSY’s Glam Bag designer Joanne Wong tells us more below!

Meet the Expert

Joanne Wong is the Senior Designer for Fashion and Accessories at IPSY. She has been designing fashion handbags, accessories, and beauty packaging for more than 10 years for brands like Sephora, Nordstrom, Adventures by Disney, and more.

BTS: Bringing January 2025’s Glam Bag to Life

Um…the gasp we gusped when we saw this bag! It’s giving goddess energy all day. Think of it as a palate cleanser that goes hand-in-hand with your beauty routine reset. Wong has the clean-girl aesthetic to thank as her inspo, and we love to see elevated basics done right.

january-2025-glam-bag-reveal 01
january-2025-glam-bag-reveal 01

“This month is all about quiet luxury. I wanted to tap into the mind of someone who is confident in their skin,” says Wong. “They put their best face forward by embracing a minimalistic approach when it comes to makeup, and they enjoy quiet luxuries like nice skincare.” 

The bag’s frosty-blue hue is a stylish nod to chilly winter weather, making the entire design feel like a breath of fresh air, but with a twist! “I wanted to use woven faux-leather material to add interesting texture to the bag, and the contrast of blue against the touch of gold used on the button is eye-catching without doing too much,” says Wong.

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january-2025-glam-bag-reveal 02

But what does Wong want IPSY Glam Bag subscribers to feel? “I want our members to see January’s Glam Bag and think ‘I can’t wait to use this for my daily essentials!’” she says. “I want this bag to be a refresh for their beauty rituals. It’s time to clean out the old and start anew with just the basics—only ones that are better than ever.”

We can toast to that!

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