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Why You'll Love It
Prepare your canvas with this hydrating primer designed to prolong makeup wear and leave a dewy finish. This water-based, fragrance-free formula effortlessly absorbs into the skin, leaving behind a smooth, slightly tacky base for makeup application. Infused with niacinamide, hyaluronic acid, vitamin C, and vitamin E, it not only extends makeup longevity but also nourishes and moisturizes your skin.
Spread a dime-size amount of primer over your face, letting it dry for at least a minute before following with foundation. Wear it without makeup for a natural and dewy look.
Water (Aqua), Propylene Glycol Dicaprylate, Propanediol, Ceteareth-6 Olivate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Microcrystalline Cellulose, Phenoxyethanol, Tocopheryl Acetate, Niacinamide, Aluminum Starch Octenylsuccinate, Polyacrylate Crosspolymer-6, Olea Europaea (Olive) Oil Unsaponifiables, Caprylyl Glycol, Xanthan Gum, Ethylhexylglycerin, Ammonium Polyacryloyldimethyl Taurate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Olive Oil Unsaponifiables, Isohexadecane, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Polysorbate 80, Sorbitan Oleate, T-Butyl Alcohol.
WHATS UP BEAUTY was brought to life by Alena Monson, an Arizona-based entrepreneur and social media influencer who wanted to build an inspired brand where fun, wearable colors meet clean formulas.
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